A live operational forge where you engineer, launch and scale a real D2C business — from raw material to first revenue.
Synopsis
The D2C Fellowship is not a program you attend. It is a venture you build. In 12 weeks you'll have a live product, live customers, live revenue and a live investor dashboard.
Three intensive phases compress a full venture build into 90 days.
Start with ₹1 Lakh. Real ads, real delivery — you defend CAC, AOV and margin live.
Delhi-NCR, Surat and Jaipur — stand inside the supply chain, don't read about it.
One live D2C brand — launched and scaled by you, yours to keep.
We believe entrepreneurship is learned by doing, never by watching — built under real pressure, where the stakes are real and the feedback is immediate.
To empower the next generation of founders — mentored by people who run real brands, with India's markets as the classroom, not a textbook.
"From the streets of Delhi to ₹1 Cr revenue."
Factory Floor → War Room → Scale Engine. Every week ends with something built, sold, or shipped — a deliverable, not a deck.
Take a physical product from raw material to a shelf-ready consumer packaged good.
WEEK 01
Tear down competitor products. Scrape import data, supplier origins and ad spend.
WEEK 02
Build 3D CAD packaging files. Calculate exact BOM down to the paisa.
WEEK 03
Visual identity, UI/UX conversion mapping and live Shopify deployment.
WEEK 04
File real FSSAI, cosmetic or Ayush certifications with compliance lawyers.
Spend real money, deploy live ads, acquire your first 500 customers and manage delivery.
WEEK 05
Shoot, script and edit 15 high-converting Meta ad hooks in the Amity media studio.
WEEK 06
Budgets unlocked, campaigns go live. Metric: first conversion within 24 hours.
WEEK 07
Deploy orders, print labels, manage RTO logistics and handle live escalations.
WEEK 08
Build a live P&L. Track daily cash-burn and real Contribution Margin 2.
Scale beyond your website into marketplaces and prepare for investor pitch.
WEEK 09
Bulk cataloging on Amazon Seller Central and Flipkart. Run Sponsored Product ads.
WEEK 10
Simulate dark-store deployment. Map hyper-local inventory for Blinkit and Zepto.
WEEK 11
Automated WhatsApp & email flows via Klaviyo/Wati for cart recovery and repeat orders.
WEEK 12
Present a live investor data room — CAC, LTV, AOV, repeat rates — to seed-stage VCs.
You don't read about supply chains — you stand inside them, across India's sourcing, manufacturing and premium brand hubs.
Immersion 01
Where Phase 1 lives — sourcing raw material and turning it into a shelf-ready packaged good.
Immersion 02
Manufacturing at scale — see how live ads turn into orders that actually have to ship.
Immersion 03
Where a product becomes a premium brand worth scaling — and pitching to investors.
We don't grade what you remember. We grade what your business actually does.
Mid-term Exam
Shopify Store Launch Velocity — live in 21 days?
Case Study Paper
Blended ROAS achieved on live operational capital
Class Attendance
Inventory Health & Order Fulfillment Rate
Final Thesis
Verified Customer Revenue & Unit Economic Health
Practitioners across e-commerce, entrepreneurship, finance and AI. They lead sessions, review your build and sit on your pitch panel — no theorists, no professors.
You walk out owning a live business — and a network built to help you scale it. Here's what continues after the cohort ends.
01
Your venture, your IP
The business you build is yours to keep running — store, customers, brand and revenue all stay with you after Day 90.
02
Pitch to the panel
Your Week 12 demo puts you in front of seed-stage VCs and operators — the start of real fundraising conversations, not a mock exercise.
03
Mentors for life
Stay plugged into the Amity Executive Education founder community — practitioner mentors, alumni operators and an ongoing support circuit.
Three payments across the programme — no hidden charges at any stage.
| Fee component | When it's paid | Amount |
|---|---|---|
| Application Fee One-time, at application | One-time, at application | ₹500 |
| Admission Fee On offer acceptance | On offer acceptance | ₹50,000 |
| Tuition Fee Across the 12 weeks | Across the 12 weeks | ₹4,50,000 |
| Total | Taxes as applicable | ₹5,00,000 |
Instalment options are available on tuition. The ₹1,00,000 operating capital you deploy in Phase 2 is provided as part of the Fellowship — it is not a charge.
Everything you'd ask before applying. Still curious? Use the enquiry form and our team will reach out.
You build a real business. No lectures, no case studies, no exams — over 12 weeks you take a product from raw material to a live brand with real customers and revenue.
No. Week 1 (Reverse Engineering) is dedicated to identifying and validating a high-potential product — tearing down competitors and scraping real import and ad-spend data. If you already have an idea, you build on it.
It's real operating capital you deploy in Phase 2 — running live Meta ads, acquiring your first customers and managing delivery. You track a live P&L, cash-burn and Contribution Margin 2.
On-ground exposure across India's hubs: the Delhi-NCR sourcing & packaging crucible, the Surat industrial cluster, and the Jaipur premium brand hub — one per phase.
By live traction only — store launch velocity, blended ROAS on real capital, inventory health and fulfilment rate, and verified customer revenue. No exams, papers or thesis.
Anyone with a strong drive to build a D2C brand — students, working professionals or aspiring founders. If you can commit to the build, you can apply.
Cohort 01 / 2026
Limited seats, application-based, one cohort a year. If you're ready to build instead of study, this is where it starts.
Duration
12 Weeks
90 days
Capital
₹1,00,000
live operating
Format
Hands-on build
+ 3 immersions
Outcome
1 Real Brand
launched & scaled
Eligibility
Builders & founders
students to pros
Admissions Office
Questions about the programme, eligibility or admissions? Our team is here to help.
Phone
+91 11 4000 0000Hours
Mon – Sat
9:00 am – 7:00 pm IST